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Bourdet, Jean-Francois; And Others – Francais dans le Monde, 1992
Four activities for the French language classroom are described. These include helping students discover comparative expressions by using advertisements; using horoscopes for teaching vocabulary; using a missing persons report as a source for intermediate to advanced level discussion, collective writing, and questions; and a video designed to…
Descriptors: Advertising, Classroom Techniques, French, Second Language Instruction
Peer reviewed Peer reviewed
Doering, E. Jane – French Review, 1993
Printed advertisements from magazines and billboards, stored on slides, are recommended as fertile sources of cultural information for French language instruction. They create a simultaneous visual impact on all students, are easily stored and used, can be kept current, and promote communicative activities in the classroom. (11 references) (MSE)
Descriptors: Advertising, Classroom Techniques, Communicative Competence (Languages), Cultural Awareness
Peer reviewed Peer reviewed
Porter, Don; Roberts, Jon – English Language Teaching Journal, 1981
Discusses use of authentic listening experiences in second language classroom so that students will become involved in listening process demanded in authentic listening situations. Gives examples of sample classroom activities. (BK)
Descriptors: Advertising, English (Second Language), Films, Listening Comprehension
Mirande, Corinne – Francais dans le Monde, 1996
A variety of formats for writing news articles and announcements on a variety of common topics (current events, cultural events, sports, surveys, interviews, travelogs, and classified advertising) is presented in fill-in-the-blank form. Suggestions are offered for using these formats to teach French usage at all levels. (MSE)
Descriptors: Advertising, Classroom Techniques, French, Language Styles
Peer reviewed Peer reviewed
Scanlan, Timothy M. – French Review, 1986
Suggestions for using the Paris counterpart of the yellow pages and telephone book front matter in French language and cultural instruction include ad illustrations and specific cultural information, general information about the French telephone system, and observational techniques. (MSE)
Descriptors: Advertising, Classroom Techniques, Conversational Language Courses, Cultural Education
Tuttle, Harry Grover – 1984
These materials for Spanish instruction are based on the meeting and friendship of two Puerto Ricans arriving in Puerto Rico for visits to their hometowns, their discussions of Puerto Rican life, and a sightseeing tour of San Juan. Introductory passages to the visitors' dialogues are in English, and dialogues are in Spanish, with photographs,…
Descriptors: Advertising, Cultural Education, Daily Living Skills, Dialogs (Language)
Ennis, Mark – Journal of TESOL France, 1997
An approach used to teach English as a foreign language (EFL) and American culture that addresses the four language skills (listening, speaking, reading writing) in a complementary, non-contrived way is described. Classroom activities combine television viewing, discussion, writing, and reading journal entries. Students watch small segments of…
Descriptors: Advertising, Broadcast Television, Class Activities, Classroom Techniques
Delbende, Jean-Christophe; And Others – Francais dans le Monde, 1996
Four ideas for French language classroom activities are described: an exercise in listening to popular songs; a film scenario rewriting exercise; a technique for teaching the subjunctive mood; and a paired or small-group activity to enhance understanding of advertising. (MSE)
Descriptors: Advertising, Classroom Techniques, Film Study, French
Deutsch, Rena – 1984
The use of newspaper and magazine advertisements for teaching foreign language skills in listening, speaking, reading, and writing as well as vocabulary, idiomatic expressions, grammar, pronunciation, and culture is encouraged and discussed. Suggested lessons and classroom activities are presented in four categories: vocabulary, grammatical rules…
Descriptors: Advertising, Catalogs, Class Activities, Classroom Techniques
Headrick, Robert J., Jr. – 1984
This booklet is intended for classroom use in first-year high school French to acquaint students with the McDonald's fast food restaurants in Paris. The specific objectives are for the student to: (1) discuss the similarities and differences between the American and Parisian McDonald's, (2) set up a miniature McDonald's in the classroom, (3) order…
Descriptors: Advertising, Costs, Cultural Education, Dining Facilities
Headrick, Robert J., Jr. – 1984
This booklet is intended for classroom use in first-year high school Spanish to acquaint students with the McDonald's fast food restaurants in Costa Rica. The specific objectives are for the student to: (1) discuss the similarities and differences between the American and Costa Rican McDonald's, (2) set up a miniature McDonald's in the classroom,…
Descriptors: Advertising, Costs, Cultural Education, Dining Facilities
Tsolka, Theodora; And Others – Francais dans le Monde, 1994
Four ideas for French language instruction are presented, including an exploration of cultural and linguistic meaning in advertising; use of the Minitel database and computer capabilities; interpersonal communication games; and a vocabulary development and comprehension activity using text from a French weekly publication. (MSE)
Descriptors: Advertising, Class Activities, Classroom Communication, Classroom Techniques
Bourdet, Jean-Francois; And Others – Francais dans le Monde, 1992
Four French language instructional activities are described, including an exercise in use of the subjunctive mode, based on an advertisement; a simulation for use in business French; an examination of intonation and meaning in conversation; and an exercise in forming questions. (MSE)
Descriptors: Advertising, Business Communication, Class Activities, Classroom Techniques
Heyer, Elfriede A. – 1985
Advertisements can be used in many ways to facilitate the teaching of a commercial language. If reproduced as slides or other visual aids, they serve as a visual warm-up exercise for each class period, either reinforcing previously discussed topics or introducing new ones. Catchy headlines in commercials promote rapid expansion of vocabulary and…
Descriptors: Advertising, Business Communication, Class Activities, Classroom Techniques
Crawford, Linda – 1980
These instructional materials are designed for students with some French reading skills and vocabulary in late beginning or early intermediate senior high school French. The objectives are to introduce students to a French newspaper, "Le Figaro," and develop reading skills for skimming, gathering specific information, and relying on cognates. The…
Descriptors: Advertising, Comparative Analysis, Film Criticism, Foreign Language Periodicals
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