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Keller, John M. – Performance and Instruction, 1987
This discussion of learning motivation focuses on the four basic concepts of the ARCs Motivation Model: getting learners' attention, showing relevance, building confidence, and generating satisfaction. Strategies for dealing with these concerns are suggested. The second article in this series will deal with the design process. (LRW)
Descriptors: Attention Control, Educational Strategies, Instructional Improvement, Learning Motivation

Hobson, Charles J.; And Others – Journal of Academic Librarianship, 1987
Describes a training program based on research in the private sector, which was developed to improve the performance and job satisfaction of the library's public contact personnel. Suggestions are offered for future research and applications based on trainee and patron evaluations. (Author/CLB)
Descriptors: Academic Libraries, Evaluation Criteria, Higher Education, Job Performance