Describes how to teach the stages involved in creating good advertising layouts. (JL)

Presents a model for the teaching of a creativity component in an advertising course. (HOD)

Describes a journalism methods course in advertising in which college students observed and analyzed videotaped commercials produced by sixth graders. (RB)

Suggests using design grids to enhance layout instruction in advertising courses. (AEA)

Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)

The major advantage of television in an advertising course is the continuity with which the commercials are integrated into the lecture material. (HOD)

Discusses how an act assignment exposes students to federal agencies; experts and novices contribute and learn in PR case course; students control in-class PR agency; cabletext service shows good results; advertising focus emphasizes creative writer; writing by number aids story structure; student photo club sells lab supplies, for revenue; and…

Describes an assignment in which composition students explain how the elements in a magazine advertisement contribute to its overall strategy. Indicates that the assignment fosters students' critical judgment and audience awareness. (TJ)

Suggests two techniques to help students look carefully at language. The first involves students in reacting favorably, unfavorably, or neutrally to a list of words and then discussing the list; in the second, students create a brand name and an advertising campaign for green beans. (TJ)

Describes how the four traditional kinds of writing (description, narration, exposition, and argumentation) are used in advertising and suggests ways that advertising and the four modes may be used to teach composition. (DD)

Suggests the potential of the PLATO system in advertising education. (RL)

The development of the advertising writer is really the development of an artist, an artistic process governed by the same exasperating lack of rules. It is above all an internal journey that each student must make to discover his or her own distinctive voice. Frequent assignments will eventually give rise to frequent moments of insight, charm,…

At the University of Akron's Community and Technical College, the major student project for "Principles of Advertising" is the development of ad campaigns for an assigned product. Two groups of students, playing the role of advertising agencies, compete with each other while the remaining students in the class act as the clients. Among the…

Contains teaching ideas from six journalism teachers on the following topics: teaching electronic editing, using minicomputers in an advertising media course, five ways to make grading stories easier, the point and code system of grading, student coverage of state government, and the "guided design" teaching technique. (RL)

Presents 10 teaching tips in the areas of advertising, news reporting and writing, interviewing, radio broadcasting, videotape editing, and internships. (HTH)