This column presents 15 practical TV literacy ideas which a teacher can use to spark up a teaching year with no red tape, special funding, or planning. (Author/KC)

Noting that daytime television serials have been used to teach a variety of subjects, including writing and language skills, this paper reviews literature on the nature of soap operas so that instructors can use them more effectively. Following an introduction citing studies on the educational uses of soap operas, the paper explores the following…

Twenty-one emotionally disturbed elementary grade children completed a television viewing skills curriculum. Results of the intervention found that the subjects made significantly more accurate reality-fantasy discriminations concerning television program content than a control group; however, the curriculum was not effective in increasing…

Varied aspects of adult learning and media use are discussed in three papers. In the first, "Adult Learning and Television," a summary of concerns about the negative influences of commercial television viewing and criticisms of instructional television is followed by a discussion of the potential of new technologies for two-way…

The major advantage of television in an advertising course is the continuity with which the commercials are integrated into the lecture material. (HOD)

Argues that television advertising is now the most powerful language in existence. Provides a "TV advertising test" to prove the point and outlines a unit designed to make students aware of the language of television commercials while improving their writing and thinking skills. (FL)

Describes a mass communication course of study which includes instruction on the television interview. Examines the way different styles of interviews structure the events, issues, and people they present. (PD)

Offers guidelines, sample approaches, and lists of resources for use by educators in developing student television viewing skills. (FL)

Instructional, or educational, television can be an effective instructional tool if lesson plans are developed that promote interactive viewing and involve the students in a variety of integrated learning activities. Teaching methods will influence the decision to use educational television as well as the ways in which television programming is…

Designed to promote the use of microcomputers in reading instruction, this paper attempts to dispell apprehensions that the errors made when adapting television to the classroom may occur again with microcomputers. Examples of the failure of television to teach reading in the 1960s and 1970s are presented, and it is pointed out that television, a…

Addresses the use of cablecast college telecourses as a means of offering retraining to a variety of individuals. Discusses the options of producing or purchasing telecourses, considerations for choosing appropriate telecourses, budgeting, and the coordination of class activities with other class experiences. (TW)

Suggests how high school English teachers can monitor, evaluate, direct, and expand the viewing experiences of their students. (DD)

A collection of brief essays on ways teachers can use commercial television to stimulate reading, science, math, social studies and language arts curriculum. (SB)

Intended for administrators and policymakers as well as teachers, this digest explores the relationship between television viewing habits and reading achievement. The digest first examines recent research indicating a negative relationship between television viewing in excess of ten hours and reading performance. The digest next focuses on the…

Describes how journalism students at Miami University in Oxford, Ohio, gain television experience through the use of a vacant channel on a private cable television system. (HOD)