Advertisements can be used in many ways to facilitate the teaching of a commercial language. If reproduced as slides or other visual aids, they serve as a visual warm-up exercise for each class period, either reinforcing previously discussed topics or introducing new ones. Catchy headlines in commercials promote rapid expansion of vocabulary and…

A guide for college instructors and part of an in-progress book, this document illustrates the effectiveness of humor and graphic art in enhancing presentations and promoting learning. Graphic aids and the combination of verbal and visual materials provide excellent supplements to college lectures and discussions, and help communicate concepts by…

In this era of rapid globalization of business opportunities, many managers face the need to communicate with foreign counterparts who do not speak English. The solution, in many cases, is to use an interpreter. Interpreters, however, may make mistakes, and irritation, embarrassment and even major problems may arise from errors in translation.…

This handbook targets teachers as "growers of brain cells," encouraging them to make practical applications of findings from learning style theorists and neuroscientists. It suggests that tactile learners, spatial thinkers, and logical minds alike will become eager students as the strategies are implemented. The handbook offers 20…