Peer reviewedERIC Number: EJ261023
Record Type: Journal
Publication Date: 1982-Apr
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Integrating Research into the MDE Program.
Sanders, Lester E.; Lynd, Robert
Business Education Forum, v36 n7 p25-27 Apr 1982
Examines a simulation approach to teaching selected research concepts to marketing and distributive education students and to applying these concepts to advertising layout, broadcast media advertising, retail selling, and wholesaling. (CT)
Descriptors: Advertising, Broadcast Industry, Distributive Education, Marketing, Retailing, Simulation, Teaching Methods, Wholesaling
Publication Type: Journal Articles; Guides - Classroom - Teacher; Reports - Descriptive
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
