What Appeals to Whom?.

Leslie, Larry L.; Ramey, Garey

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ERIC Number: EJ323935

Record Type: Journal

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

What Appeals to Whom?

Leslie, Larry L.; Ramey, Garey

Currents, v11 n7 p34-37 Jul-Aug 1985

Different types of donors may respond better to different types of approaches. Models built for four major donor groups (alumni, nonalumni individuals, business organizations) are described. (MLW)

Descriptors: College Environment, Donors, Fund Raising, Higher Education, Institutional Advancement, Institutional Characteristics, Marketing, Models, Reputation

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A