Take the Initiative.

Goldman, Robin

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ERIC Number: EJ347567

Record Type: Journal

Publication Date: 1987

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Take the Initiative.

Goldman, Robin

Currents, v13 n2 p46-51 Feb 1987

President Richard M. Cyert of Carnegie Mellon University set establishing national visibility as a university-wide goal six years ago. The public relations office developed a hard-driving program centered on national media coverage. This program is described. (MLW)

Descriptors: College Presidents, Higher Education, Institutional Advancement, News Media, Public Relations, Publicity, Recognition (Achievement), Reputation, School Publications

Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A