The Enrollment Challenge for Business Schools: An Alumni View.

Schmidt, Sandra L.

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Peer reviewed

ERIC Number: EJ456087

Record Type: Journal

Publication Date: 1991

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

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The Enrollment Challenge for Business Schools: An Alumni View.

Schmidt, Sandra L.

Journal of Marketing for Higher Education, v3 n2 p113-28 1991

A survey of 1,967 alumni of a college school of business was designed to enhance strategic institutional planning. It had four objectives: (1) to identify skills developed or enhanced by the program; (2) to identify program strengths and weaknesses; (3) to determine levels of expectation and student satisfaction; and (4) to identify issues for future consideration. (MSE)

Descriptors: Alumni, Business Administration Education, College Administration, College Planning, Graduate Surveys, Higher Education, Marketing, Public Relations, Student Recruitment

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A