Re-Structuring the Deal: Partnering Corporate Education in the Nineties.

Johnston, James B.

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Peer reviewed

ERIC Number: EJ486572

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

Available Date: N/A

Re-Structuring the Deal: Partnering Corporate Education in the Nineties.

Johnston, James B.

Journal of Marketing for Higher Education, v5 n1 p1-7 1994

It is proposed that reexamination and restructuring of corporate education programs and tuition assistance policies is now appropriate. Some suggested revisions include use of preferred provider colleges and tuition discounting. The role of the college or university in negotiating changes is also discussed. (MSE)

Descriptors: College Administration, College Choice, Corporate Education, Educational Finance, Higher Education, Marketing, School Business Relationship, Student Financial Aid, Tuition

Publication Type: Opinion Papers; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A