Students with disabilities face many barriers that cause them to be less successful than they could be. Virtual mentoring provides opportunities for employers in the community to act as mentors to the students, thereby enhancing community ties and creating positive public relations. This article explores the ways that a group electronic mentoring…

"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…

After a failed tax levy in 2004, the Ladue School District in Missouri realized that it had to significantly change its communication methods. A new superintendent was hired in July 2004 to work with the Board of Education to reestablish relationships and increase effective communications with parents and community members. As such, we are the…

Extracurricular campus activities mirror the effects of associational life on political participation (Kuh 1995; Pascarella, Ethington, and Smart 1988; Verba, Schlozman, and Brady 1995). As encouraging student participation in such activities can be difficult (Kuh, Schuh, Whitt, Andreas, Lyons, Strange, Krehbiel, and MacKay 1991), this project…

Discusses the advantages for libraries of utilizing print media for public information and public relations. News releases, interest stories, and feature stories are described, and hints on writing style for each format and on getting items printed are offered. (MES)

Discusses the significance and development of the library symbol and the history of its acceptance by the American Library Association (ALA) and the Canadian Library Association (CLA). Suggestions are made for its use. (CLB)

Intended for special events planners on college campuses, this book offers advice on matters of etiquette and protocol for campus events. Chapters cover the following topics: (1) invitations (e.g., the precedence of extending invitations, invitation components, formal invitations, types of invitations); (2) forms of address (with examples of…

Presents some guidelines to help school officials perform and look their best on television. (IRT)

It is essential for a school public relations professional to be familiar with disability competency as it relates to counseling programs within the schools and community. This article is an introduction to disability competency in such settings. The initial discussion highlights a historical perspective of the treatment of persons with…

Preproduction filmmaking for a college or university begins when the institution first discusses the idea. The process continues with developing ideas, forming a committee, focusing on the film's major points, doing research, interviewing, writing a script, and scheduling interview subjects and scenes that need to be shot. (MLW)

Following a description of the newspaper editor's job, the author presents guidelines that will aid the vocational educator in getting an article published in a local newspaper. (LRA)

Offers advice on how to use radio as a public relations tool. (IRT)

Presented are suggestions to help acquire increased community support for music education in general, and MIOSW (Music in Our Schools Week) in particular. MENC (Music Educators National Conference) has selected March 9-15, 1981 for MIOSW. (KC)

Simple surveys can provide administrators with information on what employees want to tell the public and on what the public wants to know about the schools. On the whole, the public wants to know specific information about educational programs and activities. A list of typical kinds of stories is included. (Author/IRT)

Outlines 13 ideas that principals have used to improve a school's public relations. The ideas include welcoming visitors, showing off what's right with education, trying something new at open house, and practicing preventive communication. (IRT)