There are an increasing number of university courses throughout the UK and worldwide which deal with enterprise and innovation, including both undergraduate and masters programmes, not just for business school students, but also as modules as part of many other subject areas. However, there is little in the way of integrated enterprise training…

This article analyzes and discusses the notion of including multivocality as an autoethnographic method to: (a) illustrate that there is no single and temporally-fixed voice that a researcher possesses, (b) unfix identity in a way that exposes the fluid nature of identity as it moves through particular contexts, and (c) deconstruct competing…