Describes study that investigated the communicability of the emotional connotation of various typefaces. Typographers, student instructional technologists, and naive readers (high school and college students) rated 30 typefaces using a semantic differential scale. Seven hypotheses tested are discussed and results are analyzed. (Author/LRW)

Distinguishes between assumptions underlying naturalistic inquiry and experimentalism; summarizes the consequent methodologies, data analysis techniques and characteristic results associated with naturalistic inquiry; describes naturalistic study of a large-scale instructional development program; presents study results and their characteristics…

Presents evidence to establish that instructional technology applications often result in transfer of training failures, which are attributed to inappropriate mixing of behaviorist and cognitive instructional design models. Specific suggestions are made for instructional design prescriptions that support different levels of transfer for different…

This examination of educational institutions and their acceptance of the design and implementation of technologically based instruction considers instructional technology as a subset of technology. Methods of institutional analysis from other disciplines are presented to stimulate research that uses aspects of educational institutions themselves…

Description of research activities in the field of instructional technology in Latin America highlights distance education, microcomputers, educational radio, learning strategies and study habits, and instructional development models and design of textbooks. Problem areas discussed include students' role, cognitive styles, and effectiveness, and…