Focuses on alternative paradigms to experimental inquiry useful to instructional systems researchers, including quasi-experimentation, meta-analysis, case study and ethnography, systems-based evaluation, and technique and model development. Each is discussed in terms of how it generally applies in the field and how it has been employed by…

Discusses difficulties in defining instructional systems design (ISD) and presents five ways the field is viewed, ranging from a narrow view emphasizing media selection to a complete ISD view. The ISD view emphasizes five main components: educational theory and research, system analysis, diffusion, consulting/interpersonal relations, and project…

Describes development of the ARCS (Attention, Relevance, Confidence, Satisfaction) model, a method for improving the motivational appeal of instructional materials. Strategies to identify and solve problems with learning motivation are explained, and two case studies are presented that tested the usefulness of the ARCS model in inservice teacher…