Discusses new theories of feedback which suggest that all students may not benefit from immediate, positive feedback, depending on their level of ability and the difficulty of the task. Cognitive interpretations of feedback research are reviewed, including motivation to learn, and applications to instructional design are presented. (LRW)

Motivational design, a major component of the ARCS (Attention, Relevance, Confidence, Satisfaction) model that describes how to understand the motivation to learn, is described in this second article of a two-part series. Topics addressed include audience analysis; motivational objectives, measures, and motivational strategy design; and…

This discussion of learning motivation focuses on the four basic concepts of the ARCs Motivation Model: getting learners' attention, showing relevance, building confidence, and generating satisfaction. Strategies for dealing with these concerns are suggested. The second article in this series will deal with the design process. (LRW)