Motivational design, a major component of the ARCS (Attention, Relevance, Confidence, Satisfaction) model that describes how to understand the motivation to learn, is described in this second article of a two-part series. Topics addressed include audience analysis; motivational objectives, measures, and motivational strategy design; and…

Describes how two methodologies for analyzing and improving performance--performance engineering and organization mapping--were used in a case study involving the purchasing department of an electric utility. Highlights include the establishment of a model of the desired results, measuring existing performance, and the designing of an improvement…

This discussion of learning motivation focuses on the four basic concepts of the ARCs Motivation Model: getting learners' attention, showing relevance, building confidence, and generating satisfaction. Strategies for dealing with these concerns are suggested. The second article in this series will deal with the design process. (LRW)

Presents case study on personal computer teleconferencing to compare its cost effectiveness with that of on-site training. A model is described that uses a checklist for decision making in three areas: (1) initial considerations, (2) planning considerations, i.e., design elements, and (3) technical considerations, i.e., review and selection…