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Dempsey, Richard H. – 1983
To test two competing paradigms of the arousal-learning relationship--(1) increases in subject arousal will lead to increased learning in all but extreme cases of excitation, and (2) high subject arousal yields poor immediate memory but high ultimate memory--92 college students were presented with a tape recorded message in varying classroom…
Descriptors: Arousal Patterns, Attention, Communication Research, Higher Education
