This study compared undergraduates' cognitive and affective responses to interactive and noninteractive video instruction on smokeless tobacco. The interactive video group demonstrated more accurate and comprehensive recall than the noninteractive and control groups; they were more willing to promote cessation among users; and learner satisfaction…

The use of media in persuasive messages was investigated in five studies addressing: (1) the effectiveness of realistic media in such messages; (2) interaction of field dependence/independence or hemisphericity with media type in persuasive message delivery; and (3) whether mediated messages should be designed differently for learners with…

This discussion of teaching methods in higher education in Great Britain focuses on lectures as the dominant method and explores ways to change to more student-centered methods of instruction. A study is described that used interviews and questionnaires to determine teacher and student views on lecture versus discussion formats. (LRW)