The importance of understanding the manner in which the desire to buy arises in buyers has been neglected in the study of consumer psychology. This report identifies those few research projects which have studied the origins of consumer motivation and describes a phenomenologically-guided investigation which studied individuals' desires to…

Maintains that the Puerto Rican Catholic and Jewish cultural and religious experience emphasizes family, communal values, and rituals. Argues that these commonalities can be a platform for building a comparative analysis and dialog. This dialog holds the possibility of strengthening personal and communal identities, as well as increasing…