Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…

To examine the relationship between parent and child news media use within specific age groups and to evaluate the stability of this use over time, 501 parent child pairs were interviewed by telephone in the winter and again in the fall of 1980 on their political views, social values, and media use. Findings on exposure to five types of…