Technological talk in the field of applied behavior analysis creates distance between researchers and behavior analysis consumers. The field should focus on properly analyzing the needs of potential consumers, adapting technology to serve those needs, and packaging and marketing products in such a way that they are readily accepted and easily…

The field of applied behavior analysis is not overly technological but emphasizes technology in some areas, such as research procedures, and not others, such as adoption of intervention programs. Efforts are often focused on program implementation, with little attention to the preparation needed to implement or to leave an effective program in…