This paper discusses the practice of social validity assessment in applied behavior analysis, proposes elements that should be included in state-of-the art assessment procedures, offers a taxonomy of consumers to guide the construction and circulation of assessments, and suggests strategies to improve social validity assessment. (JDD)

This paper argues that many social validity processes in applied behavior analysis are actually measuring consumer satisfaction and not the habilitative validity of goals, procedures, or outcomes. The term "habilitative validation" is proposed to replace social validity, and use of more objective assessment methods is encouraged.…