Two hypotheses derived from the theory of action identification, which predicts that people are more likely to adopt a novel course of action if they concentrate on the "how" rather than the "why" aspects of their behavior, were tested with 95 undergraduate students. Hypotheses examined how the level of action identification…

Reports on the misconceptions held about behavior analysis among students in two advanced undergraduate courses in behavior modification. Finds that only 3 of 13 common misconceptions were held widely. Reveals that these three misconceptions were resistant to change. (CFR)