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Analysis of Variance	1
Arousal Patterns	1
Audience Analysis	1
Cable Television	1
Comparative Analysis	1
Factor Analysis	1
Life Style	1
Media Research	1
News Media	1
Novelty (Stimulus Dimension)	1
Psychological Characteristics	1
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Journal of Broadcasting and…

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Donohew, Lewis

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Journal Articles	1
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Social and Psychological Origins of Media Use: A Lifestyle Analysis.

Peer reviewed

Donohew, Lewis; And Others – Journal of Broadcasting and Electronic Media, 1987

Examines how social and psychological factors interact to produce different lifestyles and patterns of media use. Based on responses to telephone interviews and questionnaires, four lifestyle types are identified and their use of cable television and newspapers and newsmagazines is analyzed. (50 references) (Author/LRW)

Descriptors: Analysis of Variance, Arousal Patterns, Audience Analysis, Cable Television