This study was designed as the first in a series of inquiries to investigate the use of multidimensional scaling techniques for observing and measuring underlying dimensions commonly perceived by viewers. Following a preliminary study to select photographs, 15 university students aged 19 to 45 were presented with stimuli consisting of 34 colored…

Both evaluation and planning typically begin with an attempt to define the conceptual territory of interest; this paper presents an approach to such conceptualization. The term, structured conceptualization, is used to refer to any definable set of procedures which can help a user develop a useful conceptual representation. Structured…