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Morrison, Gary R. – Educational Communication and Technology, 1986
Describes study that investigated the communicability of the emotional connotation of various typefaces. Typographers, student instructional technologists, and naive readers (high school and college students) rated 30 typefaces using a semantic differential scale. Seven hypotheses tested are discussed and results are analyzed. (Author/LRW)
Descriptors: Analysis of Variance, Educational Technology, Emotional Response, Higher Education
Download full textLotan, Rachel A. – 1985
This paper focuses on the importance and the significance of the teacher's mastery of an abstract body of knowledge that underlies an educational innovation. Concepts and principles from organizational sociology are applied in order to investigate the relationship between teacher's mastery of this body of knowledge and the process of…
Descriptors: Case Studies, Change Agents, Cognitive Processes, Comprehension
