Evaluates a point-of-purchase nutrition education program in Pawtucket (Rhode Island). Uses consumer interviews to evaluate the effect of awareness of shelf labels on purchase behavior. Reports increases in shoppers' ability to identify correct shelf labels and in the number of shoppers who were encouraged to buy the identified foods. (FMW)

Describes pilot test of survey of grocery store product displays to measure the amount of health education information provided and the proportion of the display devoted to "healthier" products. Finds that inter-rate reliability ranged between 0.73 and 0.78 for the healthiness indices and between 0.30 and 0.67 for the health education measures.…

Perspectives are provided to help evaluators of health promotion programs. Eight papers present critical issues in such evaluations, including: (1) conceptual themes of program theory and context; (2) topics related to measurement, data analysis, and research design; and (3) reports of evaluation studies. (SLD)

This paper describes evaluation planning for the Cancer Education Program (CEP) at Ohio State University (OSU). The three-year OSU CEP project was designed as a multidisciplinary cancer education program. A responsive method, which trades off some measurement precision in order to increase the usefulness of the findings, was employed in the…