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Direct linkVicente, Aileen Joan; Tan, Tiffany Adelaine; Yu, Alvin Ray – Journal of Information Technology Education: Innovations in Practice, 2018
Aim/Purpose: This study was aimed at enhancing students' learning of software engineering methods. A collaboration between the Computer Science, Business Management, and Product Design programs was formed to work on actual projects with real clients. This interdisciplinary form of collaboration simulates the realities of a diverse Software…
Descriptors: Interdisciplinary Approach, Computer Science Education, Engineering Education, Business Administration Education
Litten, Larry H.; And Others – 1983
An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…
Descriptors: Case Studies, College Admission, College Applicants, Enrollment Influences
Download full textBorden, Victor M. H. – 1994
A market segmentation analysis was conducted on students at a large midwestern urban university using two forms of hierarchical cluster analysis on student characteristics: an agglomerative procedure using a matching-type association measure and a divisive chi-square based automatic interaction detection (CHAID) procedure. Data were extracted from…
Descriptors: Chi Square, Cluster Analysis, Higher Education, Institutional Research
