This paper illustrates the transformation of a raw data matrix into a matrix of associations, and then into a factor matrix. Factor analysis attempts to distill the most important relationships among a set of variables, thereby permitting some theoretical simplification. In this heuristic data, a correlation matrix was derived to display…

Attitude measures frequently produce distributions of item scores that attenuate interitem correlations and thus also distort findings regarding the factor structure underlying the items. An actual data set involving 260 adult subjects' responses to 55 items on the Love Relationships Scale is employed to illustrate empirical methods for…