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Gribble, Mary; And Others – 1985
This paper addresses the question of teacher socialization through contrived images, i.e., the influence of advertising as part of an educational and socialization process. It examines ways in which computer advertisements directed towards teachers influence their perceptions of how computers can and should be used, and how the same advertisements…
Descriptors: Advertising, Computer Software, Computers, Layout (Publications)
Peer reviewedSimmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
