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Peer reviewedSimmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice
Download full textDesJardins, Stephen L.; And Others – 1997
This study used a logistic probability model to investigate the effects of variables relating student characteristics and institutional factors on the decision to apply to a large land-grant research university. The study used the entire data set from American College Testing (ACT) program test-takers in the fall of 1995 and institutional data on…
Descriptors: College Applicants, College Bound Students, College Choice, College Entrance Examinations
Clagett, Craig A., Ed. – Maryland 2000: Journal of the Maryland Association for Institutional Research, 1995
This volume presents five papers on higher education institutional research in Maryland, all of which were originally presented at annual meetings of the Maryland Association for Institutional Research from 1993 through 1995. The first paper is "A Day in the Life of an Institutional Researcher: Past, Present and Future" (Merill…
Descriptors: Administrator Role, College Administration, College Freshmen, Community Colleges
Boughan, Karl – 1990
In an effort to better market the college's credit programs and services, Prince George's Community College (PGCC), Mayland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into 24 natural socioeconomic, cultural…
Descriptors: Cluster Analysis, Community Characteristics, Community Colleges, Credit Courses
Boughan, Karl – 1991
In an effort to better market the college's programs and services, Prince George's Community College (PGCC), Maryland, has employed its own tracking system which utilizes a socioeconomic segmentation of their serviceable target population. This approach utilizes U.S. Census data grouping neighborhoods into natural socioeconomic, cultural, and…
Descriptors: Cluster Analysis, Community Colleges, Continuing Education, Course Selection (Students)
Richardson, Richard C., Jr. – 1990
More than half of entering community college students lack the basic skills required to do college-level academic work. Blacks, Hispanics, and American Indians disproportionately rely on community colleges as their point of initial access to higher education, making the issue of preparation inherently tied to factors of race and ethnicity. In some…
Descriptors: Academic Achievement, Academic Aptitude, Academic Aspiration, Access to Education
