Research presented in this report focuses on data obtained through the 1982 and 1985 "Survey of Public Participation in the Arts" and relates to musical theater, operetta, and opera attendance. The objectives of this study were to focus on those findings which might help opera or musical theater organizations attract and understand…

This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…

Presents the results of a study where musicians listened to 20 minutes of Puccini's, "La Boheme," and indicated which of the five musical elements (melody, rhythm, timbre, dynamics, or everything) commanded their attention. Two groups responded using differing instructions for the Continuous Response Digital Interface. Analyzes the different…