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Towers, Wayne M.; Hartung, Barbara W. – 1983
Approximately 500 people participated in a study that examined the relationship between generalized uses-and-gratifications statements and specific magazine reading behaviors. The subjects responded to a telephone survey that elicited information concerning demographics, media usage, and reactions to 14 uses-and-gratifications statements that had…
Descriptors: Adults, Audiences, Behavior Patterns, Media Research
