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Tomlinson, Ann W. – New Directions for Institutional Research, 1996
Describes evolution of fact books at the University of Southern Mississippi, highlighting strategies for maintaining and enhancing its utility to users. Issues discussed include four audience considerations (context, customer, distribution, readability for middle-aged readers), format (fact sheet, pamphlet, pocket book, electronic fact book,…
Descriptors: College Administration, Higher Education, Information Dissemination, Information Needs