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Garner, W. Harold; Shapton, Karen – 1985
A marketing study was conducted in the Sauk Valley College (SVC) Illinois district. This public comprehensive community college conducted a survey to determine public perceptions of the scope and quality of its programs; extent of public involvement with SVC; prospective market for SVC; and primary information sources used by the public concerning…
Descriptors: Community Attitudes, Community Colleges, Community Involvement, Community Surveys

Thelin, John R.; Wiseman, Lawrence L. – New Directions for Institutional Research, 1992
Historically, statistics have been important in intercollegiate sports. At first, the data were kept as game statistics, but more recently they have been used for institutional research, accountability, compliance with regulations, and public relations. (MSE)
Descriptors: College Athletics, Compliance (Legal), Data Collection, Educational Trends