A questionnaire was constructed for the purpose of investigating various aspects of the career choices made by graduate students. The research was to determine the underlying structure of the questionnaire and to compare the capability of nonmetric multidimensional scaling (MDS) and linear factor analysis (FA) to reveal dimensions measured by the…

Two studies used multidimensional scaling to uncover viewers' spontaneous, largely implicit interpretations of Dallas (American) and Coronation Street (British), two soap operas in a genre of social realism that explicitly aims to parallel or directly contribute to the symbolic world of the viewer. The results bear upon the discipline of social…