This paper argues that while organizational research includes a diverse array of naturalistic approaches, a gap exists in the organizational literature that can only be filled by the ethnography of communication (EC). The paper proposes that, instead of using speech to do qualitative research, speech itself should be studied as the topic of…

Noting that studies of media, culture, and consciousness assert wide-ranging connections among the three, this paper proposes a research program for investigating the media-consciousness-cultural link. Sections I and II provide a brief review of orality-literacy theories and communication theories. Section III proposes five areas of media…

While language switching among multilinguals has been studied in a wide variety of contexts, few attempts have been made to generalize or to integrate findings into useful communication theory. Since language switching is an important part of personal as well as group identity and since issues surrounding language identity are often a focal point…

This paper summarizes an ethnographic study of three kindergarten and three first grade bilingual classrooms which investigated the impact on the school community of two conditions: (1) when teachers and staff were trained in cooperative methods for teaching and learning a second language; and (2) when the school initiated and implemented a parent…