Language is on display all around us, all the time, and the study of this linguistic landscape is one of the fastest-growing areas of research in applied linguistics. This book provides an overview of how the field of Linguistic Landscape Studies has emerged and developed over the past 20 years, combined with an in-depth exploration of the…

Consistent results of two experiments, in which undergraduate students were taught relatively technical native language vocabulary through keyword methods, showed that effectiveness of such methods depended upon whether meanings of words to be learned were abstract or concrete and whether comprehension was assessed immediately or after a delay.…