For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets,…

Results of a study involving 30 infants of 14, 20, or 26 weeks confirm the existence of distinct developmental phases of attention during the visual preference procedure. Findings suggest a refinement of the use of fixation duration as the major dependent variable in the procedure. (RH)

This symposium paper looks at three paradigms for naturalistic research on visuals: the positivistic, the interpretive, and the critical approaches. Discussion centers on questions of epistemology, such as "What do you mean?" and "How do you know?" The place of naturalistic inquiry within this discussion is indicated, and…

This study was conducted to determine if viewing a commercially prepared videotape containing written and aural subliminal messages was more effective at producing weight loss than a videotape containing the same content, but without the subliminals. Participants included undergraduate and graduate students from Iowa State University (N=51) who…

To measure how the complexity of a television image affects the viewer's ability to identify or recognize visual details within the image, two coders rated the form complexity of 30 public service announcements, basing their evaluation on the familiarity of the images in the announcements, the rate at which they presented new information, and the…

This study examined the effects of undergraduate students' cognitive style on short term recall of content information from still projected visuals of different sizes (full, one half, one quarter frame) and types (paintings, photographs, line drawings). No significant differences in the mean scores of field dependent and independent subjects was…

The proposal put forward in this presentation centers on the use of the microcomputer for the generation of educational research, both as a powerful tool for information collection and as a means for analyzing the generated data. The microcomputer-based laboratory (MBL) principles described in this paper may be used in rural classroom settings as…

Describes two experiments conducted with undergraduate students to determine effects of field dependence/independence on visual characteristics and presentation modes. The first studied content information recall from still projected visuals of different sizes and types of illustrations; the second studied visual-location task performance and…

This investigation evaluated performance of university students on visual and nonvisual versions of an achievement test. Two experimental designs assessed the effects and interactions between visual and nonvisual instructional modes, order of drawing test (before or after verbal/visual achievement test), and mode of drawing test (verbal cued or…

Describes methodology and results of a study examining the role of layout and graphic design in the legibility of instructional text displayed on cathode ray tubes. This report includes a multidimensional scaling analysis, an analysis of the stimuli and independent variables, and labeling and dimensions using adjective and interview data. (MBR)

Researchers investigating the cerebral information processing of visual stimuli have usually followed the pattern of stimulating the subject's eyes with light and observing accompanying changes in brain wave patterns. Such visually evoked responses (VERs) have been found to discriminate bright from dull children and dyslexic from normal readers.…

This study compared the instructional effectiveness of both cued and noncued pictures and cued and noncued text; investigated whether a combination of pictorial and textual cues is the most effective strategy for low and average reading ability students; and compared average and low reading subjects using noncueing and cueing methods. (MBR)

This exploratory study was conducted to investigate the potential interaction between the media attribute, horizontal screen placement, and a learner's cognitive aptitudes, fluid ability, and visualization. The primary hypothesis tested was that low-ability learners who are without well-developed assembly and control operations should perform…

The paper discusses a number of issues concerning the practical usefulness of cognitive psychology research, and presents a case study of pilot training methods to illustrate a model of research processes that produces outcomes which contribute to both basic and applied research goals. Research studies are described as varying in the degree to…

This study investigated effects of rehearsal strategies and immediate test formats on delayed retention and effectiveness of visualization on material acquisition and retrieval. Findings indicate different rehearsal methods have different effects in facilitating delayed retention. Information acquisition is facilitated by visualization, although…