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Midwest Radio Survey: Management Identification of Vocational Needs and Perceptions of Entry-Level Skills and Long-Term Success Characteristics.
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Parcells, Frank E. – 1982
To help with the curriculum development of college broadcasting programs, a survey was administered to 375 radio station managers in major, medium, and small midwest markets. Designed to establish the vocational needs of radio stations, determine and prioritize entry level broadcasting skills, and identify characteristics of success for long-term…
Descriptors: Broadcast Industry, Career Education, Communication Research, Curriculum Development