A market segmentation analysis was conducted on students at a large midwestern urban university using two forms of hierarchical cluster analysis on student characteristics: an agglomerative procedure using a matching-type association measure and a divisive chi-square based automatic interaction detection (CHAID) procedure. Data were extracted from…

The use of an integrated student information system (ISIS) to conduct institutional research at Trinity University is discussed. The types of data contained in the system, which has 59 files, include: student characteristics, recruitment, financial aid, registration, faculty load, and class scheduling. The data for students, faculty, departments,…

In ongoing development of the Second Chance Teachers Program at an historically African-American university, Xavier University of Louisiana, several strategic adjustments to the realities of recruitment were found necessary to achieve enrollment targets. The program was originally conceived as a project to draw surplus military personnel into…