Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

In ongoing development of the Second Chance Teachers Program at an historically African-American university, Xavier University of Louisiana, several strategic adjustments to the realities of recruitment were found necessary to achieve enrollment targets. The program was originally conceived as a project to draw surplus military personnel into…