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Measuring the Perceived Reality of Television: Perceived Plausibility, Perceived Superficiality and the Degree of Personal Utility.
Elliott, William R.; And Others – 1983
A tool was devised to measure the perceived reality of television, an important variable in understanding how television influences an individual's perception of social reality. This was accomplished by using a research plan that allowed university subjects to generate the measures used for tapping the "reality" of television content.…
Descriptors: College Students, Content Analysis, Higher Education, Measurement Techniques