The effectiveness of training procedures which used visual-visual arbitrary matching, blocked-trial matching-to-sample, and successive discrimination training to teach visual-visual discrimination of two-dimensional forms was evaluated with two men having severe mental retardation. Results indicated that the procedures did establish conditional…

To measure how the complexity of a television image affects the viewer's ability to identify or recognize visual details within the image, two coders rated the form complexity of 30 public service announcements, basing their evaluation on the familiarity of the images in the announcements, the rate at which they presented new information, and the…