Analyzing media images of education through the Example, Rule Indicator, Behavior System (EXRIB) can provide meaningful results was the conclusion of an assessment of the mass media's impact on how children view education. EXRIB (Hobbs and Kleinburg, 1980) is a framework for the statement of objectives in behavioural terms, developed as part of the work of the Classroom Interaction Project. The comic strip, "Oor Wullie", was analyzed to assess how education was portrayed in Scotland. "Oor Wullie" has been featured regularly in Scottish newspapers read by 79 percent of the over 15-year-old population. The subjects that were referred to most often were English and arithmetic. Oor Wullie disliked school which was portrayed as being very traditional with desks arranged in rows and materials limited to paper, pencil, and blackboard. Teachers were portrayed giving instructions and assignments. There was more disapproval of Wullie's behavior than approval. The main limitation of the study was the lack of well elaborated hypotheses to test. (SM)