The teaching strategy for one unit of a British Open University educational television series, "Personality Development and Learning," used audiocassettes and printed text as a means of examining broadcast television content. The teaching package contained the audiocassette, which combined academic comment with excerpts from the program soundtrack, and 14 pages of notes on the cassette, which included a sequence of still visual materials such as images from the program and essential exercise ingredients. Telephone interviews with 15 students brought out the following points of interest: (1) this strategy does not use video, an approach which can also work well but is more expensive and dependent on student access to video equipment; (2) studying with an audiocassette may be easier and more effective than studying with video; and (3) the embedding of the audiocassette element in the unit text led to its perception by students as relevant or essential material. Five frames of the visuals used are appended. (MES)