The effects of interactive television (ITV) learning on the attitudes and achievement of different types of learners were investigated using as subjects 97 students who were taking courses at remote sites through the University of Southern Maine ITV system. First, a Likert-type scale for measuring learner preferences was developed and validated. The instrument, the Learning Preference System (LPS), recognized six learner preference types: (1) enthusiastic learner; (2) grade-conscious learner; (3) collaborative learner; (4) confident learner; (5) reticent learner; and (6) structured learner. Data collected for the study included the students' attitudes toward the ITV system at the end of the semester based on the LPS, demographic information, and end of course grades. Analyses of these data indicated that there were distinct learner preferences among students which did not vary according to sex. Age differences were found, however, with younger learners (21 years or younger) more likely to be confident learners, and older learners (22 years or older) more likely to be enthusiastic, reticent, or structured learners. It was also found that learner preference seemed to have an impact on the students' perception of the course content, although this preference appeared to be independent of the medium of delivery. Finally, older students indicated that they felt the ITV system was an effective way to teach these courses, an attitude which may have reflected time constraints, the purposefulness of their learning, and/or maturity level. The text is supplemented by eight tables, and two appendices contain copies of the learner preference scale questions and the student questionnaire. (13 references) (EW)