Examining both qualitative and quantitative approaches, this introductory text addresses media and communication research methods. Written for beginning research students at both the undergraduate and graduate levels, the book is clear, concise, and accompanied by many detailed examples. Attention-grabbing dialogue begins each chapter and gives…

This study investigates whether significant differences exist across college undergraduates' grade levels, majors, gender, age levels, and income levels regarding their perceptions of visual aid usage in effective presentations. These differences were measured by subjecting 226 college undergraduates at a medium sized state university to a Visual…