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Eley, Robert H. – 1984
The major objective of this project was to develop a series of specialized English-to-Spanish study modules for retail stores. The modules are to become part of the instruction in the small business, salesmanship, and advertising classes at Wenatchee Valley College (Washington). A minor objective was to survey the current perceived level of sales…
Descriptors: Advertising, Business Education, Community Colleges, Course Content
Carver, Peter; Howard, Joan – 1983
The teacher's guide to a set of instructional materials for an English as a second language unit on automobiles as a form of transportation focuses on the history of the auto's development, importance to the Canadian economy, and impact on the lives of Canadians. The target audience is secondary students at intermediate and advanced English…
Descriptors: Advanced Courses, Advertising, Costs, Cultural Education
Ohio State Univ., Columbus. National Center for Research in Vocational Education. – 1983
This module, one in a series of competency-based administrator education learning packages, focuses on specific professional competencies needed by vocational education administrators. The competencies upon which these modules are based were identified and verified through research as being important to the success of local administrators of…
Descriptors: Administrator Education, Administrator Responsibility, Administrator Role, Advertising
Wright, Anthony; And Others – 1991
This module on promoting leisure is intended to give an understanding of the methods that can be used to market leisure products and services and how to plan the marketing of leisure. The material is presented in a self-instructional format in seven sections. At the beginning of each section is a statement of the objectives that will be achieved…
Descriptors: Advertising, Autoinstructional Aids, Behavioral Objectives, Continuing Education