Arguing that marketing is a management philosophy that has profoundly transformed the business world and could potentially modify the appearance and delivery of information services, this report describes in broad terms the ways in which the marketing approach may be included as a component in the education of information professionals. The major…

This volume contains articles by culturally diverse librarians who share their experiences in the transition from library school to library work. The librarians detail their introduction to librarianship, their encounters with racism, and their desire to succeed in a profession that has not always lived up to its pledge of fairness and equal…

This course text outlines the objectives and content for a professional continuing education course on consumer health information (CHI) services. Topics covered include: (1) trends in medical consumerism and self-health care; (2) health information needs of consumers; (3) the role of the library in CHI, including legal ramifications; (4)…

This project was designed to establish a national center for cross cultural studies in library science and library-related teacher education, to develop a collection of teaching resources for community languages and cultures, and to promote multicultural perspectives within school/teacher librarianship courses in Australia. The first of six…

This book, written by graduate students at the Catholic University (District of Columbia) School of Library and Information Science, examines current priorities, policies, and practices of public libraries. Following an introduction, "Reinventing Libraries: Responding to the Forces of Change" (Lisa Crisman), chapters include: (1) "A…